Hello!
After graduating from Syracuse University in 2020, I worked as a freelance designer. Mostly working with major labels, independent artists & small businesses I quickly discovered my niche:
Short-form digital content that targets the ever dwindling Gen-Z attention span.
I took that skillset over to Sony Music’s international marketing department where I currently lead all creative direction on global advertising campaigns via TikTok & Instagram. Notable campaign highlights include the following Grammy award-winning projects:
I also manage and create all content for Sony’s TikTok, Instagram, and Twitter accounts. I grew the TikTok by 1 million followers in less than a year – making Sony the largest label account on-platform.
In my 2+ years at Sony Music I’ve spearheaded an entire new sector of digital marketing tailored towards adding to the user experience, not taking away from it. I have found my strengths to be researching target demographics and their behavior, figuring out the most effective way to grab their attention, and executing the final strategy.
I have a robust understanding of what content people want to see online, where they want to see it, and how they'll interact with it. Why’s that? Because I’m the target demo (Gen-Z baby!) I don’t just work in it, I live it.
Let’s work together.
-Lillee
After graduating from Syracuse University in 2020, I worked as a freelance designer. Mostly working with major labels, independent artists & small businesses I quickly discovered my niche:
Short-form digital content that targets the ever dwindling Gen-Z attention span.
I took that skillset over to Sony Music’s international marketing department where I currently lead all creative direction on global advertising campaigns via TikTok & Instagram. Notable campaign highlights include the following Grammy award-winning projects:
Harry’s House by Harry Styles
Renaissance by Beyoncé
30 by Adele
Planet Her by Doja Cat
Montero by Lil Nas X
Motomami by Rosalía
Renaissance by Beyoncé
30 by Adele
Planet Her by Doja Cat
Montero by Lil Nas X
Motomami by Rosalía
I also manage and create all content for Sony’s TikTok, Instagram, and Twitter accounts. I grew the TikTok by 1 million followers in less than a year – making Sony the largest label account on-platform.
In my 2+ years at Sony Music I’ve spearheaded an entire new sector of digital marketing tailored towards adding to the user experience, not taking away from it. I have found my strengths to be researching target demographics and their behavior, figuring out the most effective way to grab their attention, and executing the final strategy.
I have a robust understanding of what content people want to see online, where they want to see it, and how they'll interact with it. Why’s that? Because I’m the target demo (Gen-Z baby!) I don’t just work in it, I live it.
Let’s work together.
-Lillee
