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CONTACT
716.909.7063
lilleebellia@outlook.com
Digital Marketing Specialist
Apr ‘21 – Present
• Lead social-first content creation for all global digital marketing campaigns (Harry Styles, Beyoncé, Miley Cyrus, Adele, SZA, Doja Cat)
• Manage all Sony Music social media channels; curate, create & post content daily; grew TikTok by 1M followers
• Collaborate with global markets on local social landscape to maximize international engagement across campaigns
• Curate & manage a network of external content creators; project manage ideation process, develop content brief, & liaise with creators
UNIVERSAL MUSIC GROUP, HATCH
Freelancer Designer
Sept ‘19 – Present
• Concept, pitch, & execute short-form videos to drive engagement on Hatch’s social media platforms
• Graphic design Instagram stories for artist channels
• Research social media trends & consult project managers on digital marketing strategies
Tallulah Public Relations
Publicity Intern
Aug ‘18 – Mar ‘19
• Pitched clients’ music & upcoming events to local & national publications
• Maintained media lists by tracking editorial shifts and updating contact information accordingly
• Conducted research on current & potential clients
Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Photoshop, Adobe After Effects, CapCut, Figma, Microsoft Suite
Social Media:
TikTok, TikTok Ads Manager, Instagram, Twitter, Facebook, Meta Ads Manager, Slack, Snapchat, YouTube
Syracuse University
B.S. in Public Relations
CONTACT
716.909.7063lilleebellia@outlook.com
EXPERIENCES
Sony Music EntertainmentDigital Marketing Specialist
Apr ‘21 – Present
• Lead social-first content creation for all global digital marketing campaigns (Harry Styles, Beyoncé, Miley Cyrus, Adele, SZA, Doja Cat)
• Manage all Sony Music social media channels; curate, create & post content daily; grew TikTok by 1M followers
• Collaborate with global markets on local social landscape to maximize international engagement across campaigns
• Curate & manage a network of external content creators; project manage ideation process, develop content brief, & liaise with creators
UNIVERSAL MUSIC GROUP, HATCH
Freelancer Designer
Sept ‘19 – Present
• Concept, pitch, & execute short-form videos to drive engagement on Hatch’s social media platforms
• Graphic design Instagram stories for artist channels
• Research social media trends & consult project managers on digital marketing strategies
Tallulah Public Relations
Publicity Intern
Aug ‘18 – Mar ‘19
• Pitched clients’ music & upcoming events to local & national publications
• Maintained media lists by tracking editorial shifts and updating contact information accordingly
• Conducted research on current & potential clients
SKILLS
Technical:Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Photoshop, Adobe After Effects, CapCut, Figma, Microsoft Suite
Social Media:
TikTok, TikTok Ads Manager, Instagram, Twitter, Facebook, Meta Ads Manager, Slack, Snapchat, YouTube
EDUCATION
S.I. Newhouse School of Public CommunicationsSyracuse University
B.S. in Public Relations